Takedown request. It’s a phrase that usually implies copyright infringement or the pirating of another’s content. Last week a new variation arose as the European Union ruled in favor of an individual’s “right to be forgotten.” The European Court of Justice in Luxembourg decreed that individuals should be able to request that search engines — Google being […]

Back under the bridge, troll! The days of digital extortion made easy are diminishing. At issue is personal privacy and how individual liberty ties in with our increasingly digital lives. On Tuesday a federal appeals court held that copyright holders may not abuse the legal process to obtain the identities of thousands of Internet users. That’s […]

Tweets, tweets everywhere and not a single one to drink. Or can you? In the example image above I’ve granted ongoing permission to Water.org to use my personal twitter feed (@KatieMcCaskey) to deliver messages about the lifesaving importance of safe water and sanitation. (Scary reason why: 2.5 times more people lack access to clean water than live in […]

Creating high-quality, wow-worthy content is the secret sauce to digital success. Yet crafting stellar blog posts, articles, and video creations is hardly an easy process. For many, inspiration is the missing link. All of us who have ever stared at a blank screen, begging our muse to bestow us with creative genius, know how challenging the creative process can […]

The subject of gay rights is increasingly front and center every news cycle these days, yet many marketers shy away from directly marketing to the LGBT demographic for fear of being involved in sociopolitical controversy. These companies are missing a golden opportunity. Disposable Income Is Only One Factor According to Experian’s 2013 LGBT Report (PDF), there a […]

Sell-ebrity “Kim Kardashian wants you to read this story (maybe)” begins a post about celebrity influence by Gary Gerew, assistant editor of Albuquerque Business First. The clickbait title refers to a recent study by Joe Phua, an assistant professor of advertising in the University of Georgia Grady College of Journalism and Mass Communication. Phua’s study […]