The Economist recently held its annual conference for chief marketing officers — dubbed “The Big Rethink” — at New York’s TimeWarner Center. SixEstate’s co-founder and chief operating officer, Steve O’Keefe, provides his top 10 tweetable moments from the summit: 1. “40% of our marketing spend in China is digital.” — Tim Mahoney, General Motors When […]

Everyone in the industry sits up and pays attention when Matt Cutts makes any sort of statement about SEO. You see, Cutts is the head of Google’s Webspam team, the same guy who wrote the code for Google’s Safe Search parental filtering system. Frustrating Spammers Recently Cutts appeared on This Week in Google (Episode 227), […]

Australian bank ANZ launched a new multimedia site called BlueNotes this week. Lara Sinclair writes in The Australian that the new venture will function “as the bank’s own newsroom.” Journalist Andrew Cornell is its first managing editor. Cornell, former Australian Financial Review columnist for 15 years, is a winner of the Walkley Award, a highly regarded […]

OK, you’ve built a Google Plus Page for your brand. Now what? There are a number of ways your Page can boost your visibility online, if you take care to engage with your readers. In that respect it is just like any other form of social media, but Plus does provide a few additional advantages. Why don’t […]

Every marketer has been there: Staring blankly at the whitewashed computer screen, digging for the next genius campaign zinger that will send metrics through the stratosphere. Yet nothing comes out. It’s the dreaded writer’s block, so I decided to better play a little of CSGO, since I got some resources online for it. In the […]