Brand Journalism That Rejects Page Views

Brand Journalism That Rejects Page Views

At present the focus of much brand journalism is on page views: how to track them, increase them, and lengthen engagement time. After all, if journalism is supporting a brand’s mission, doesn’t it make sense to aggressively get as many eyeballs as...
Brand Journalism in an Age of Responsive Design

Brand Journalism in an Age of Responsive Design

What’s black, white, and red all over? A newspaper, goes the old joke. Within the context of digital ink our question is now, what’s next? Not so long ago “what’s next” was responsive design. No more. “Responsive design”...
Brand Journalism, Then and Now

Brand Journalism, Then and Now

“Brand journalism is not brand-centric, but a brand journalist’s job includes figuring out how to seamlessly weave in a brand presence.” That’s Tip #6 in this chipper video about the “now” of branded, err, make that un-branded...
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