New changes in the world of online promotion include Facebook’s dumping of like-gating, and Google’s giving more weight to SSL.

Critics who view native advertising and branded content as a threat to journalistic standards base their charge on a distinction that never really existed.

These days there are so many different platforms — blogs, Twitter, Facebook, etc. — that managing them all without assistance can be massively cumbersome. Today I’m going to take a look at some of the key tools that can help you administer your online communications campaign. BuzzSumo — This dandy little tool lets you look at […]

If you had a choice: would you rather work as a lumberjack or as enlisted military personnel? These two occupations sandwich the occupation of “newspaper reporter,” which a 2014 survey declared “Now Only Second Worst Job in America!” Reporters got the short end of the ranking stick because, as Tina Nguyen summarizes, they make “on average, $37,090 a […]

Welcome to 2014, a year that rude birthday cards became popular and when the audience is media-savvy and the pace is faster than Speedy Gonzales’. For anyone with a product or message, the potential reach provided by the Internet is like a dangling carrot. The promise of quickly reaching millions is irresistible, which accounts for the deluge of […]

The Wall Street Journal dedicated an entire section recently to a fascinating premise: “The Future of Everything.” The special report covered diverse industries and personalities (leading thinkers, innovators and artists shared their visions of where the world is heading). Oh, what a world awaits! For Instance: Tony Fadell, founder of Nest Labs, predicted smart appliances […]