YouTube is the second most popular search engine after Google itself, and this has been true for quite some time. Now, however, the game is changing as Google pushes for complete integration of all their services. Google+, the social networking component of Google’s online strategy, recently became the default platform for YouTube comments. This move […]

Monday saw the debut of the Chipotle show “Farmed and Dangerous,” an original comedy series on Hulu. Yes, the same Chipotle Mexican Grill fast food chain that produces your favorite burrito bowl is now offering satirical comedy with sides of political commentary and media disruption. Order up! I won’t speculate on its potential for success. […]

I headed over to LinkedIn last week to make a snide comment about something I’d read in the newspaper — you know, those old ink-on-parchment documents publishers would print and then hand-carry to subscribers’ doors in order to share the news. The CEO of LinkedIn had said something strange in an article in The Wall […]

Like many small businesses, SixEstate has been working at wedding our Content Management System (CMS) and our Customer Relationship Management (CRM) software into one full-circle marketing marriage. It’s not easy, but when you get there, it’s as close to Nirvana as you can get this side of Seattle. Content Management Systems Through your CMS, you […]

Link building as a stand-alone SEO tactic has been losing impact for quite some time. That’s not to say inbound links aren’t important. They absolutely are, and will remain a significant ranking factor for a long time to come. That’s also not to say that a linkbuilding campaign can’t move the needle. It still can. […]

For successful content marketing, your strategy should bring quality and value to your users. For what NOT to do, learn a thing or two from content farms.