The subject of gay rights is increasingly front and center every news cycle these days, yet many marketers shy away from directly marketing to the LGBT demographic for fear of being involved in sociopolitical controversy. These companies are missing a golden opportunity. Disposable Income Is Only One Factor According to Experian’s 2013 LGBT Report (PDF), there a […]

Sell-ebrity “Kim Kardashian wants you to read this story (maybe)” begins a post about celebrity influence by Gary Gerew, assistant editor of Albuquerque Business First. The clickbait title refers to a recent study by Joe Phua, an assistant professor of advertising in the University of Georgia Grady College of Journalism and Mass Communication. Phua’s study […]

Content marketing requires treasure troves of creativity. As marketers and writers, we look everywhere for inspiration. Few sources on the Web are more awe-inspiring and full of brilliant “aha” moments than the magical world of TED Talks. If you’re looking to have your socks knocked off and want to garner scads of genius ideas for […]

Chances are that if you’re reading this you already know what net neutrality is. In very simple terms it means that bandwidth providers cannot provide paid “fast lanes” or otherwise prioritize Web traffic or speed to select customers. Say, for example, you’re a startup with an online media focus. Without net neutrality a huge company like Netflix […]

One of the first things I tell prospective clients is that the first step they need to take is to research which social media platforms their target audience is using. Just because platforms like Facebook and Twitter account for the lion’s share of online social activity does not mean that they are the automatic go-to solution. […]

  The NYPD taking a quick break to enjoy the music and crowd surf. #myNYPD pic.twitter.com/iEBdKArGF9 — yung degrassi (@Abid_ism) April 22, 2014 Social media is an essential and powerful tool that modern brands cannot ignore. Unfortunately many brands treat it like old-fashioned broadcast media, a mistake that can can cause some very public stumbles. One […]