In a recent article titled “Read It and Leap,” The Economist discusses the challenges faced by The New York Times. “[I]t now finds itself in a multi-front, journalistic equivalent of The Hunger Games, battling stealthy youngsters such as BuzzFeed, the Huffington Post, Business Insider and Quartz,” it writes humorously. The reality is that while fictional […]

Content marketing is not a reactive art form. If you attempt to generate leads and sales through content, it almost never lands unless you spend the time to craft an overall strategy. Random acts of marketing rarely work, and never for the long haul. Planning is the quintessential key to long-term marketing success. So, where […]

The ramifications of our always-on, social media-driven world may have big effects on our marketing, and even our businesses. As the public becomes more aware of new trends and capabilities, checks and balances may be attempted, and since our work is based on communication, it behooves us to stay abreast of trends as they develop. Our […]

Welcome to the June 2014 edition of SixEstate News: Content Marketing for Thought Leaders. SixEstate is a content and search marketing company powered by professional journalists and editors. We pride ourselves on publishing thoughtful news you can use. Please let us know how we’re doing. The Magic of Innovation Where does innovation, such as software that helps Washington businesses, […]

Business news headlines have been stacked with evidence of the magic of innovation: Facebook pays $19 billion for WhatsApp Tesla is Consumer Reports’ Car of the Year Today’s iPhone capabilities would have cost more than $3 million to assemble in 1991 Airbnb is valued at more than Hyatt 300,000 people have enrolled in a single […]

One of the biggest threats to an open Internet — an absolute necessity for small businesses and innovative startups — is happening right now. At stake is whether the Federal Communications Commission (FCC) will approve a pay-to-play “fast lane.” If they do, large companies will be able to pay for faster and more reliable delivery […]