Content Marketing Blog
Content Marketing Blog
Google News: Survival of the Fittest
Krishna Bharat, the creator of Google News, is optimistic about the future of journalism. He believes it can survive as long as it adapts to the changes within the industry. In an interview conducted at the IJ-7 conference at Stanford University, which was dedicated to Innovation Journalism, Bharat had identified five specific goals on the […]
Hyperlocal Content in the U.K.
Hyperlocal content and community is a rapidly growing trend, as mentioned frequently here on the SixEstate blog. Even national and international media outlets are getting in on the action by creating local-specific projects. The Guardian is based in the United Kingdom, but has such reach that it claims one of the largest online readerships of […]
Knight News Challenge Winners Announced
The 2010 Knight News Challenge winners were announced last week at the Future of News and Civic Media Conference, held at MIT. The John S. and James L. Knight Foundation selected 12 winners from nearly 2,500 entries from across the world and awarded them grants totaling $2.74 million. Some of the more interesting winning ideas […]
YouTube Launches Built-In Video Editor
In more YouTube news, the site has launched a built-in video editing tool, appropriately named YouTube Video Editor. Users will now be able to edit their videos through YouTube after uploading rather than being limited to doing so via whatever software they may have installed on their home computer. The editor operates on JavaScript, so […]
Huge Success with YouTube and Other Video Marketing
YouTube recently surpassed 2 billion video views per day and, according to a study by The Nielsen Company, is among the world’s three most popular online brands. It’s no wonder that numerous big-name companies are integrating YouTube into their marketing efforts. Coca-Cola has partnered with YouTube for a World Cup promotional campaign called “The Longest […]
YouTube Spotlights Pro & Citizen Journos with CitizenTube
On Monday, YouTube announced that the CitizenTube section of its website will now support a fulltime news venue dubbed the YouTube News Feed. In the past two years since its inception, CitizenTube has only been updated sporadically. Now, its companion blog will be updated continuously throughout the day and night, and videos that fit the Breaking […]
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