Content Marketing Blog
Content Marketing Blog
AOL Acquires TechCrunch + More
AOL is slowly but steadily snatching up other online content providers. The company recently acquired influential technology news blog TechCrunch; it already owns online magazine Engadget. With TechCrunch’s 3.8 million unique monthly U.S. visitors, its ownership will lend AOL more tech credibility and allow for premium ad rates. It’s all part of AOL’s rebranding strategy […]
Cloud-Based, Collaborative Content via ScribbleLive
Toronto-based ScribbleLive, which launched in 2008, recently released announced updates to its content management system (CMS) software. The service is a live-blogging tool that allows for cloud-based, collaborative coverage. Some of ScribbleLive’s higher profile users include Reuters and Hearst Television, as well as non-media entities such as Greenpeace. Toronto’s National Post used the service for […]
The U.S. Army and Social Media
By embracing social media, the United States military not only stays abreast of the latest technology developments, but it also continues to improve communication and, thus, the morale of its forces. As a result, the ways the U.S. Army markets itself to potential recruits has also become more fluid and more transparent. Last February, the […]
Bullying, Sexting, and MTV’s “Morality Meter”
Information propagates very rapidly on the Internet. That is one of the reasons marketers are continually trying to find ways to leverage the web, be it through Search Engine Optimization (SEO), social media, pop-up/banner ads, etc. Of course, this also applies to the old saying “bad news travels fast.” By bad news I mean not […]
The Online Piracy Legislation Debacle Rages On
The Senate bill aimed at combating copyright infringement has become such a source of contention among industry pros and privacy advocates that even with a proposed amendment, its future — in its current form anyway — is now uncertain. The Combating Online Infringement and Counterfeits Act (COICA), introduced in the U.S. Senate on September 20 […]
Are Content Creators on the Wane?
Those wonderful numbers guys at Forrester Research — the best source of social media information and studies, in my opinion — have been at it again. PC World lays out some of the numbers presented in the Forrester’s latest Social Technographics report: Social media ‘creators,’ which Forrester defines as users who have a blog, upload videos and […]
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