Content Marketing Blog
Content Marketing Blog
Apple’s Ping: More of a Sales Pitch Than a Social Platform?
The Internet is all abuzz with the news that Apple is going social. The introduction of Ping as an integral feature of iTunes 10 has been touted by Steve Jobs as Apple’s answer to Facebook, Twitter and MySpace. But is it really? Let’s take a quick look at three aspects of the new service: Competition […]
USA Today Shifts Focus to Digital Content
USA Today, the country’s second largest newspaper, recently announced plans to restructure itself “from a newspaper company to a multi-platform media company.” The move comes in response to decreased circulation — down to 1.83 million from a 2007 high of 2.3 million — and nearly 50% less advertising compared to 2006. The paper’s owner, Gannet […]
Fact-Checking: Before and After the Internet
Fact-checking has come a long way in the Internet age, evolving to a point beyond recognition. In the good old days, fact-checking was a venerable profession with its set of ethical rules, and fact-checkers were an integral part of any self-respecting publication. They had helped the media outlets avoid lawsuits and maintain their credibility, and […]
From Orwell to Foursquare – Comfort, Privacy, and Geolocation
Foursquare is all the rage. By “checking in” at your various haunts, you can become the “Mayor” — of your local library, McDonalds, or coffee bar. You can make it easy for people to find you when you’re out and about. You also supply a public record of your movements throughout the day. Geolocation services […]
Citizen Journalism Not a Luxury in Russia, Egypt
Citizen journalism is often lauded as a welcome alternative to mainstream media in the United States. As we’ve mentioned numerous times on this blog, however, there is an even greater need for citizen journalism in some other countries. In Russia, for example, an Israeli blogger, known by the screen name “dorinem,” documented her experiences at […]
Philadelphia Demands Bloggers Get Business Licenses
Bloggers beware, it seems like everyone out there has an idea on how to limit your access to the open pulpit that is the Internet. From the extremely questionable Righthaven lawsuits (covered earlier on this blog), to recent actions taken by the City of Philadelphia, it seems that efforts to limit online speech are experiencing […]
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