Content Marketing Blog
Content Marketing Blog
TSA Blog Draws Ire, Criticism
In recent weeks, the Transportation Security Administration (TSA) has been the subject of many a debate, tirade, and parody. Also drawing negative attention is the TSA blog and the agency’s other social media efforts. One of the targets of the most ire is a TSA blog contributor known only as Blogger Bob, a Management Analyst […]
Siemens Unifies Social Media and Contact Centers
It’s about time! I’m very happy to write today’s post because I think it marks a distinct step forward for modern business. It’s no secret that the online world has gone social (if it were, I would not be writing this every week). While people everywhere pull out their smartphones to tweet about something or […]
WordPress Spoons Up Some Content Curation with FoodPress
“‘Information overload’ has become an increasingly common complaint,” wrote Mashable founder Pete Cashmore last December. “In the attention economy, with its millions of daily status updates and billions of Web pages vying for our time, how do we best allocate that scarce resource?” In his CNN column where these words first appeared, Cashmore was predicting […]
A Very Social Black Friday
The traditional American holiday shopping frenzy has embraced the Internet and social media with all the energy that fuels it. The phrase “Black Friday” brings simultaneous visions of dollar signs and being terrifyingly busy to the minds of retailers. Over the past five years, Cyber Monday has been its counterpart online. Now there seems to be a […]
Copyright and Plagiarism News Roundup
Here’s a roundup of recent news pertaining to copyright, plagiarism, and similar matters: On November 18, the Combating Online Infringement and Counterfeits Act (S.3804) was placed on the U.S. Senate Legislative Calendar for a date yet to be determined. COICA, as it is also known, would give the Department of Justice an expedited process to […]
Online News Orgs: What Works and What Doesn’t
As I mentioned in a blog post last week, nonprofit news site The Washington Independent (TWI) will cease publishing original content on December 1. The award-winning site’s demise is greatly mourned across the blogosphere because, as David Weigel of Slate describes it, TWI was “a smart and rewarding publication that didn’t pander.” Weigel, who is […]
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Ariane is an SEO and content marketing specialist with a passion for creating engaging content. Combining data-driven insights with industry expertise, she develops and executes effective strategies to help businesses improve their online visibility and achieve their goals.