Content Marketing Blog
Content Marketing Blog
Open Story: CNN’s New Citizen Journalism Project
CNN’s coverage of the Japanese earthquake and subsequent tsunami helped the TV station draw its highest audience numbers in months. Part of that success is being attributed to the integration of eyewitness contributions from its citizen journalism project, iReport. There are currently roughly 750,000 iReporters who contribute content, including video, photos, and text. Dr. Ron […]
‘Facebook Depression’ | Real Issue or Faulty Research?
“Facebook Depression” is the current news meme since the release of a report from Pediatrics, the official magazine of the American Academy of Pediatrics (AAP). The clinical report is written by Gwenn Schurgin O’Keeffe, MD, and Kathleen Clarke-Pearson, MD, from the AAP’s Council on Communications and Media. The doctors write, “a recent survey revealed that […]
OMG! Initialisms in the Oxford English Dictionary
The Oxford English Dictionary (OED), the self-described “definitive record of the English language,” is in the process of its second major revision since its initial publication in 1928. (The second edition came out in 1989.) As of last month, the team has completed the third edition through the word “ryvita.” During this overhaul, the team […]
Facebook Depression: Social Media and Children
The American Academy of Pediatrics has just released a very interesting report. It addresses Facebook use by kids and has some warnings to impart. Unsurprisingly, among the main topics are social ostracism and online bullying. [See my earlier writing on the subject on this blog.] Another one that seems to be catching on in the […]
Brill and Crovitz Sell Journalism Online to RR Donnelley
The New York Times is the largest news organization so far to use an online subscription service for its content. Smaller news outlets have been experimenting with similar metered models through a company called Journalism Online. Media veterans and entrepreneurs Steven Brill and L. Gordon Crovitz sold Journalism Online last week to printing services firm […]
Japan Jokes and F-Bombs: Social Media Mistakes and Recovery
A faux pas committed while using social media can easily become the failure heard round the world. It’s one reason that many in the corporate world are still suspicious of it. It’s also a make-or-break opportunity for a brand to either humanize or distance itself from its audience. Let’s take a look at a few […]
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