Content Marketing Blog

Content Marketing Blog

Rumor: Amazon to Offer E-Book Subscriptions

Use of tablets and other portable devices is growing at a rapid pace. As consumers get more accustomed to using these devices in place of older technology, retailers are looking for ways to increase digital delivery of content. We’ve seen it happen with music and, more recently, with movies (Netflix) and television shows (Hulu), and […]

Conflicts of Interest: TechCrunch, AOL, and WSJ

The Wall Street Journal’s leading technology reporter, Kara Swisher, has been raising a stink about TechCrunch founder, Michael Arrington’s, new venture capital play, CrunchFund, which just two weeks ago announced an $8 million investment from TechCrunch parent, America Online (AOL). Now it looks like AOL is cutting Arrington loose — as in firing him — […]

Real-Time Duel: Twitter vs. Politico

Politico. It’s a name you’ve at least heard, even if you’re not familiar with the website. Throughout the last presidential election, it was one of the go-to places for up-to-the minute, breaking news out of the nation’s capitol. Since then, we have seen the maturation of Twitter occur in a very high-profile fashion. Incidents of […]

Citizen Journalism Meets Sports Reporting

Media Trust, based in the U.K., works with media organizations and communities to enhance communications. The organization has launched a year-long initiative to teach practical journalism skills to 120 Londoners aged 18 to 25. It will be the first of many community news hubs around the country and will provide volunteers and mentors to help […]

Blogging Teacher Reinstated, but Will the Classroom Be Empty?

With new communications platforms come new arguments over free speech. It has the same inevitability ascribed to death and taxes. Lately, we have seen a number of these arguments spawned by people’s status messages or blog posts going public. Take the case of Natalie Munroe, a Philadelphia teacher who has been the subject of an uproar […]

Print Hinders Journalism Coursework

Print media is a waning facet of the journalism industry since the printing process can’t keep up with the news, so it should come as no great shock that the industry is not adequately served by printed textbooks either. The period between writing a textbook and publishing a textbook is often a year — if not […]

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Ariane Guidry

Director, SixEstate
Ariane is an SEO and content marketing specialist with a passion for creating engaging content. Combining data-driven insights with industry expertise, she develops and executes effective strategies to help businesses improve their online visibility and achieve their goals.

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