Content Marketing Blog

Content Marketing Blog

Content Marketing News Roundup, Friday, March 9, 2012

Top Blog Post Killers Neil Patel, co-founder of KISSmetrics, compares blogging to fishing — some people are hauling in their catch, and others can’t seem to even get a nibble. Patel offers some tips for making successful blog posts and warns against popular pitfalls: Cute/confusing headlines — Since the post headline appears in search engine […]

Join SixEstate at IBPA Publishing University

Saturday, March 10, I’ll be teaching two sessions at Publishing University, held on the West Coast for the first time in about a decade. I’m glad the Independent Book Publishers Association (IBPA) agreed to test the warm Pacific waters with this conference, which has come together with little time to promote it. If you are […]

Let’s Talk About the Online Bill of Rights

A little over a week ago, the Obama Administration announced a Consumer Privacy Bill of Rights, which is predominantly concerned with online data use and privacy issues. There is a lot of talk about this much-needed step forward and its ramifications going on right now. And, well, there should be. One example of the need […]

Content Marketing News Roundup — Friday, March 2, 2012

Facebook Fail Recent changes in Facebook are making it more difficult to organize and advocate, says Alan Rosenblatt, Associate Director of Online Advocacy at the Center for American Progress Action Fund. Some new elements that are making it more difficult to create an effective outreach page include: The inability to see a list of your […]

“Do Not Track” — How Useful Will It Be?

Last week, the Obama Administration announced a framework for a proposed Consumer Privacy Bill of Rights, a move that has been long overdue. Announced at the same time was an agreement to abide by a browser-based “Do Not Track” button by a number of technology and advertising firms including Google, Microsoft, and Yahoo, as well as the Digital […]

Content Marketing News Roundup — Friday, Feb. 24, 2012

Resource List for Social Media Alan Rosenblatt at Big Think has compiled an extensive catalogue of useful social media tools — around 80 total. Each item contains a link and a brief description, outlining the usefulness of each tool. Some are well-known, like Bit.ly, Google Trends, Klout, and Technorati. But there might be some resources […]

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