Content Marketing Blog

Content Marketing Blog

ONA11 and the Online Journalism Awards

The Online News Association (ONA) recently held its 12th annual Online Journalism Awards banquet in Boston, MA. The ONA, a nonprofit trade organization for digital journalists, started the awards in collaboration with the University of Miami to honor excellence in digital journalism around the world. For the first time this year, entries for the awards […]

Branding Fail: Netflix, Qwikster, and Pot-Smoking Elmo

I’ve been a Netflix user for six years now. Like many, I was not pleased with the hike in prices a few months ago, but I felt the service was still worth it and decided to keep it anyway. The value received was, to me, more than worth it despite the clumsy way in which […]

Google to Unveil DRONE at Hearings

Google ex-CEO, Eric Schmidt, announced today that he will use the Senate subcomittee hearings into Google’s anti-competitive behavior to unveil the company’s latest product — the first resulting from Google’s takeover of Motorola. It’s called the Google DRONE, a flying personal assistant equipped with cameras and screens, and operated using a smartphone. In announcing the […]

American Apparel Loses Face With Model Contest

Look up the word “irony” in the dictionary right now and you just might see the logo of clothing retailer American Apparel (AA). The company, often at the center of controversy, sponsored an online contest recently in an attempt to repair its fractured public image. The result? A big ol’ bite in the butt for […]

The Case for Economic Optimism

I visited with Chug Roberts last weekend, and he’s pretty down on the economy. He feels a double-dip recession coming and he’s prepared. A lot of entrepreneurs have vowed never to get caught flatfooted again by slowing sales or stingy banks. Chug Roberts is the owner of TheCapitol.net, an organization in Washington, D.C., that trains […]

Google vs. Pseudonyms

“The ‘real names’ issue is more important than certain people seem to understand. It’s at the center of all the noise because personal identity control is a core [I]nternet value.” — Violet Blue, ZDNet This morning, I joined the ranks of those threatened with the shutdown of my Google+ access and of my Google Profile. My offense? […]

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Ariane Guidry

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Ariane is an SEO and content marketing specialist with a passion for creating engaging content. Combining data-driven insights with industry expertise, she develops and executes effective strategies to help businesses improve their online visibility and achieve their goals.

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