Content Marketing Blog

Content Marketing Blog

The Facebook FTC-IPO Shuffle

If the purchase of Instagram by Facebook does not go through, it’s Instagram that will lose out the potential revenue in the form of shares.

Content Is Currency

Content is the new currency for business. We look at Kuno’s and Idio’s ‘Content Marketing Manifesto’ and discuss the cornerstone tactic.

Wedding Bells: The Marriage of Google+ and Google News

Google News is sporting a polished new look and new capabilities under the hood. Larger thumbnail photos are only one part of the equation. It’s the new “See Realtime Coverage” button that’s most indicative of the changes. Anyone who uses Google News is aware of the frustration you can feel at the seemingly haphazard array of […]

Creating Content Worth Marketing

We’ve discussed content marketing and thought leadership, but what about the do’s and don’ts of creating content that’s worth marketing? Gilad de Vries, VP, brands and agencies, at Outbrain, told Mashable that though “it’s impossible to open a newsletter, check Google alerts, or visit any news sites without reading something on the benefits of content marketing […] […]

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