Content Marketing Blog

North Carolina, Social Media, and Sex Offenders

The advent of the Internet has made freedom of speech a mainstream topic in a way it never was before. Nary a day goes by without it coming up, mostly in relation to social media. From far right — the nationalist and racist groups — to breastfeeding moms, the subject impacts almost every interaction. As […]

Upping the Content Marketing Game

With so much content being shared and repurposed, online marketers are catching the discerning user’s attention with customization and content analytics.

Content Marketing for Thought Leaders

Welcome to the August 2013 edition of SixEstate News: Content Marketing for Thought Leaders. SixEstate is a content and search marketing company powered by professional journalists and editors. We pride ourselves on publishing thoughtful news you can use. Please let us know how we’re doing. In this issue: Feature Story: Newsjacking vs. Newsblogging With David Meerman […]

Content Director Katie McCaskey Goes the Distance at RAGBRAI

Have you ever noticed that when you take a break from your daily routine some of your best insights and ideas bubble up? That’s what happened to me on vacation. Let me tell you about it and how it is relevant to your content marketing program. A few weeks ago I participated in the world’s […]

Newsjacking vs. Newsblogging With David Meerman Scott

I recently attended a Newsjacking webinar with the legendary David Meerman Scott. He is the author of the blockbuster book, The New Rules of Marketing & PR, which has sold over 300,000 copies and been translated into more than 25 languages. With that book, Scott extolled the virtues of direct-to-consumer news releases. It was basically […]

Storytelling and Content Marketing: How to Make It Work

There’s a story behind who you are and what you want to accomplish. In those details lies a million different ways to connect with your audience.

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