A good business blog is a lead-generating plethora of informative posts, case studies, and reports; calls to action, graphics, and targeted landing pages.

It was only a matter of time before the search giant Google had to weigh in on the matter. Mobile-based search has become massive in the post-smartphone/tablet age. With so many people on iPads and Androids, surfing the Web made it inevitable. I am, of course, talking about non-desktop SEO. About a week ago Google […]

Last week, Facebook announced that it will be following in the footsteps of Twitter, Google +, and Flickr by making hashtags clickable on its platform.

Welcome to the June 2013 edition of SixEstate News: Content Marketing for Thought Leaders. SixEstate is a content and search marketing company powered by professional journalists and editors. We pride ourselves on publishing thoughtful news you can use. Please let us know how we’re doing. In this issue: Feature Story: The Death of Bullshit Marketing […]

I have smelled the future of marketing, and it is much sweeter than its past! For many generations, the primary thrust of marketing has been to lure prospects by creating the image of an ideal result that in practice is unreachable. Marketers, having only a moment of your time, gave up trying to explain their […]