Content Marketing Blog

Is Content Marketing a Zero Sum Game?

A new study by InboundWriter, a content analytics software startup, revealed that on average, website content has only a 10%-20% chance of being successful.

The Stock 140: Twitter Goes Public

Will Twitter’s unique microblogging format allow it to prosper after going public? Will it come to be viewed as too corporate’ and lose its cache?

Stop Being Amazing and Start Being Useful

Three additional ways to think about “utility” in marketing using Jay Baer’s “Youtility” as a starting point.

Google Glass #FindYourIsland: A Content Marketing First

Media creator and Google Explorer George “Loki” Williams reports from Florida on a POV content marketing project by MMGY Global, #FindYourIsland.

How Facebook Reveals Your Business IQ

Every word on your business profile is essential, and every image, “Like,” and status update says volumes about the persona you are creating.

5 Free Content Marketing Tools Everyone Needs

Content marketing tools are constantly evolving. Here are five that offer increased productivity and free versions, too.

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