Content Marketing Blog

First Thoughts on Google Glass

Media creator and the SixEstate blogger George “Loki” Williams shares his thoughts on trying out Google Glass for the first time.

Pulling Brand Journalism Out of the Halls of Mediocrity

Create the right balance of pizzazz, valuable information, and targeted content placement, and brand journalism can change your business for good.

Google Glass: Before the Test Drive

Our own blogger and media creator George “Loki” Williams was chosen to be a Glass Explorer by Google. George lays out his plans after he picks up his Glass.

Funding Journalism As a Public Service and Measuring Results

Why would we pay to read the news on one site if we can find it on another for free? What goes into funding nonprofit journalism and measuring results?

Are the New Gmail Tabs a Marketer’s Nightmare?

Google’s new tabbed inbox for Gmail has some marketers wondering what being confined to the Promotions tab would do for the open rates.

Plenary Indulgences As Digital Strategy?

Pope Francis is now offering plenary indulgences for those who follow him on Twitter and adhere to a few simple strictures. What to you think?

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Ariane Guidry

Director, SixEstate
Ariane is an SEO and content marketing specialist with a passion for creating engaging content. Combining data-driven insights with industry expertise, she develops and executes effective strategies to help businesses improve their online visibility and achieve their goals.