Content Marketing Blog
Content Marketing Blog
Social Network Users’ Bill of Rights
Online privacy concerns increase proportionally to the number of new social networking sites that pop up and the number of people who partake in those services. Recently, hubbub surrounding Facebook privacy put the issue at the forefront of discussions. “The underlying idea is that Facebook likes to describe itself as equivalent to the third-largest country […]
Crowdsourcing Journalism
With increasing frequency, larger media outlets are taking chances on new ways of acquiring content. The NYC Beat, a “citizen journalism music blog” from The Huffington Post, is searching for new writers in the New York City area: In an effort to grow our community of young, passionate citizen journalists, The Huffington Post is launching […]
Twitter’s Promoted Trends A Success So Far
Twitter launched its Promoted Tweets service just a couple of months ago, and now it has added a new service to its monetization arsenal. In an update to the company’s Help Center page, Twitter describes that new service, Promoted Trends: Promoted Trends are a new advertising concept we began testing this week; they are an […]
What Women Want… Online
Over the next decade, women will control two-thirds of consumer wealth in the United States. Women make 85 percent of all brand purchases in the U.S., adding up to $5 trillion in annual spending and making them the key gender for marketers to consider. In regards to online marketing, though, it’s important to understand women’s […]
Is The Times’ Paywall Already Bad News?
The Times, based in the U.K. and owned by Rupert Murdoch’s News Corp., has begun rolling out its paywall. Eventually, readers will have to pay a subscription fee in order to read the newspaper’s online content, but for now, they only have to register for a free account and login. Even the free registration process […]
How the Auto Industry Makes the Most of Social Media
Amidst the economic recession and various recall nightmares, the auto industry has taken some kicks and punches in the past couple of years. In 2009, automakers decreased advertising spending for TV, magazines, and radio by an average of 13 percent. To compensate, many have beefed up their social media presence. Below is a sampling of […]
Trusted by industry leaders and local brands
