Content Marketing Blog

Content Marketing Blog

LEV: Hyperlocal Journalism Collaboration Between The New York Times and NYU

In February, The New York Times announced a partnership with New York University to produce an online news initiative covering the East Village of NYC. The collaboration is called The Local: East Village (LEV) and is supposed to launch sometime this fall. According to a press release from The New York Times Company: The Local […]

WikiLeaks and Whistleblowers Under Fire

An ordinary citizen defies the government to release sensitive data over the Internet, to spread information he or she feels should not be kept secret. It’s something that is happening more and more frequently, and is even being recognized by top journalism awards and Amnesty International. When you hear of such a story, your imagination […]

Copyediting Matters, Even Online

Let’s optimistically assume that all printed books go through at least one round of copyediting. With print publishing having to cope with economic recession, there’s still hope that the industry standards have not dropped beyond reasonable. Grant Barrett had provided some encouraging results of his questionnaire at the Copyediting blog. He had asked book authors […]

Women and Facebook: Which Comes First – Toothbrush or Status Updates?

The alarm clock rings and another day begins. Time to stagger towards the bathroom and one’s morning ablutions. Unless you are part of the 34% of women who check their Facebook updates first. Before even brushing their teeth. That’s right, 34%! David Kaplan, a correspondent for paidContent.org, shares a bit about that number and how […]

Social Media Is Risky Business

Michael Hyatt, CEO of Thomas Nelson Publishers — the largest Christian publishing company in the world — writes: When I started blogging, Thomas Nelson was a public company. Our stock was traded on the New York Stock Exchange (Symbol: TNM). When I announced to the lawyers what I was going to do, they got very […]

Met Police Still Harrassing Photographers

Jules Mattsson, a teenaged freelance photojournalist, is the subject of many current discussions on freedom of the press thanks to an encounter he had with police officers on June 26. Mattsson was attempting to photograph an Armed Forces Parade in Romford, England, and was instructed by the officers to stop. The confrontation eventually escalated into […]

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Ariane Guidry

Director, SixEstate
Ariane is an SEO and content marketing specialist with a passion for creating engaging content. Combining data-driven insights with industry expertise, she develops and executes effective strategies to help businesses improve their online visibility and achieve their goals.

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