Content Marketing Blog
Content Marketing Blog
Online Media Awards, Startups, and More
The Online Media Awards (OMAs) aim to provide a level playing field to recognize excellence on the ‘net. To provide balance, many of the categories for the inaugural awards allow for entries based on the number of a site’s unique monthly visitors. This should alleviate the problem found with some awards for online reporting, such […]
A Look at Yelp, Part 2: Facebook and Google Closing In?
While heading out into the urban landscape, one can use a little augmented reality to navigate the best of the hole-in-the-wall restaurants or brilliant indy record stores. That’s why one of my single favorite aspects of Yelp is an app called Monocle. As you can see in the picture to the left, you can look down […]
Citizen Journalism In Burma
Burma’s first general election in 20 years, held November 7, is being heavily contested by international heads of state. That includes U.S. President Barack Obama, who said the process had not met “any of the internationally accepted standards associated with legitimate elections.” The BBC reports, “Some voters told the BBC they could not vote in private, […]
Let’s Look at Yelp, Part 1
As we watch the Web move off the desktop and into all aspects of people’s lives thanks to the growing ubiquity of smartphones, the overlap between on- and offline life begins to blur. The advent of GPS and mobile applications bring with them yet another new breed of social application, one focused more on integrating […]
Online Sourcing the Right Way… And the Wrong Way
By now, I’m sure you’ve heard about the Cooks Source debacle wherein the magazine’s editor Judith Griggs republished a writer’s article without her permission. Although she has three decades of journalism experience, Griggs seemingly has little working knowledge of copyright law. She believed that she could print the story in her magazine just by making a […]
MediaBugs: Crowdsourced Fact-Checking
There’s been a growing trend towards crowdsourced journalism, but what about crowdsourced copyediting and crowdsourced fact-checking? MediaBugs, the startup that allows readers to report errors in online news coverage, recently expanded its service to national coverage across the United States. The company initially provided coverage to just the San Francisco area with a public test […]
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Director, SixEstate
Ariane is an SEO and content marketing specialist with a passion for creating engaging content. Combining data-driven insights with industry expertise, she develops and executes effective strategies to help businesses improve their online visibility and achieve their goals.