Content Marketing Blog
Content Marketing Blog
News & Ad Growth: Local, Local, Local!
I recently cited a readership survey from the National Newspaper Association (NNA) that found readership for local print newspapers remaining steady. Mark Lecesse, a journalism professor at Emerson College and blogger for The Boston Globe, reports on the newspaper’s Gatekeeper blog, however, that “[w]hile the national dailies are doing all right, the regional and local […]
Facebook Gets Goldman Sachs, but StumbleUpon Beats It in Social Media Traffic
A double dose of big news coming from the social media realm this week. Facebook, long acknowledged as the 800-pound gorilla of online networking, kicked things off by getting some major backing from Goldman Sachs. Enough backing to raise Facebook’s valuation to $50 Billion. That’s right, billion with a “B.” The New York Times‘ Dealbook […]
Online Shopping, Online Advertising Increasing
Holiday spending in the U.S. was up 5.5% this year compared to last, according to the SpendingPulse division of MasterCard Advisors, and online sales, specifically, were up 15%. A report from comScore indicates that U.S. online spending had already topped $30.8 billion this holiday season, a 12.8% increase from the same time period last year. […]
Faces of Facebook: Young and Old Embracing the Platform
Every few months, it seems, we see another report on the growing and shifting demographics of the digital social space. The numbers and percentages change a lot as social media becomes more easily accessible. Facebook is a particularly good example of this. With more than 500 million active users, it is truly the 800-pound gorilla […]
Twitter in the Courtroom — U.K. & U.S.
WikiLeaks founder Julian Assange has instigated yet another discussion about technology and legality. At the recent bail hearing for Assange in England, the judge allowed journalists to tweet during the hearing — the first time in the country that Twitter use inside a courtroom had been permitted, at least on a high-profile case. A judge […]
A Social Media Christmas
Happy holidays to all our readers! In honor of the season, here are a few seasonal tidbits for your enjoyment. I remember being a kid back in the ’70s, when my favorite thing about the holidays was calling the toll-free number to NORAD as it has tracked Santa and his sleigh across the sky. Now, […]
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