Content Marketing Blog
Content Marketing Blog
HuffPo’s “Citizen Journalism” Under Fire
Arianna Huffington is on a mission to expand citizen journalism, particularly during the 2012 presidential campaign, with AOL’s upcoming acquisition of The Huffington Post. “We will have thousands and thousands of people covering the election. Covering the Republicans. Covering the Democrats. Just being transparent about it,” she said. Huffington plans to use AOL’s Patch to […]
AOL Buys The Huffington Post
AOL Inc. has agreed to buy news and opinion site The Huffington Post for $315 million, continuing its corporate turnaround mission to be an online content provider. The Huffington Post was co-founded in 2005 by Arianna Huffington and former AOL executive Kenneth Lerer, backed by just $1 million in investments. It is now ranked among […]
YouTube and Storyful Team Up for Egypt Coverage
Online video as a medium for news is steadily growing. CNN, for example, recently reported daily Web-based video views at 6.3 million in the U.S., including a 100% increase in video views on the iPad. Video has been a powerful medium for citizen journalism as well, particularly in situations such as the recent protests in […]
Is 2011 the Year of Social Media ROI?
The question of measuring Return On Investment (ROI) in the realm of social media has been a thorny and imprecise one for the past few years. Many of the self-styled “gurus” and “mavens” have dismissed it on their Twitter feeds and blogs, while marketing pros have scratched their heads in puzzlement on how to harvest […]
Five Myths About Blogs and Blogging
1. Blogs Are All Opinion Mention a blog to some people, and they immediately say, “Why do I need to know what someone ate for lunch or what they think about the TV show, Mad Men?” Many people consider blogs to be only commentary or opinion, not research or hard news. Not true. Here’s my […]
Newsblogging Case Study Published in Peter Shankman’s New Book
Our Newsblogging campaign for the Law Offices of Daniel R. Rosen, a personal injury law firm in Colorado, was featured as a case study in Customer Service: New Rules for a Social Media World by Peter Shankman. Shankman is well-known in the fields of public relations and social media as the founder of Help A […]
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