Content Marketing Blog
Content Marketing Blog
Google Invests in Digital Media Innovation
Just a couple of months ago, Google committed $5 million in grants to encourage innovation in journalism. The funds would be awarded to nonprofit organizations that were committed to the cause. In October 2010, the first $2 million of those funds were presented to the John S. and James L. Knight Foundation, home of numerous […]
500 Fake Social Media IDs for the Air Force
“Oh look, I’ve got a friend request on Facebook!” But is it real? It could be a person or it could be a spammer. We’ve all become used to the deluge of incompetent marketing spam that rolls in waves through the various social networks, but here’s a new one: military in disguise. The Air Force […]
JC Penney Games Google: A Public Eye on Black Hat SEO
Commentary on black hat vs. white hat tactics in online marketing and SEO is nothing new. However, with JC Penney’s recent and very public black hat fiasco — first reported by The New York Times earlier this month — this discussion has migrated from niche SEO blogs, forums, and conferences to more mainstream outlets. With […]
Online Video Grows, Including Ads
comScore released the results of its study about online video rankings within the United States for January 2011. comScore, which performs digital business analytics, found that 171 million users in the U.S. watched online video content last month. According to data from the comScore Video Metrix service, 83.5% of the U.S. Internet audience viewed online […]
Digital Subscription Services From Apple, Google
We’ve heard rumors of its arrival for a while, and we saw it coming even closer with the release of Rupert Murdoch’s The Daily. Apple’s digital subscription policy is now official for content on the iPad, iPhone, and iPod Touch. Earlier this week, the company announced a subscription service for digital content publishers, including magazines […]
DOJ Child Porn Sting Mistakenly Takes Down 84K Domains
The Internet and bureaucracy move at two radically different speeds. Advances in Internet technology, much of it social-media-based these days, proceed amazingly quickly. Lawmaking, not so much. This is an inherent disconnect, and one that often involves legislation by people with little familiarity with the subject they are legislating on. By the time laws have […]
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