Content Marketing Blog
Content Marketing Blog
Adobe Touts Social Media ROI Breakthrough
Software and service providers have been dancing around the issues presented by Facebook, Twitter, and other social media for some time now. That time is ending. The explosive growth of Facebook alone is forcing that sector to sit up and take notice. Measuring social media influence and integrating the data with other online efforts is […]
Problems for Hyperlocal Sites Outside.In, TBD.com
AOL’s hyperlocal news network, Patch, has acquired Outside.in, a hyperlocal news aggregator. This is another rung in the ladder of AOL’s CEO Tim Armstrong’s quest to reinvent the company as a source of online news and content. Financial terms of the Outside.In deal have not been released, but Business Insider reported the purchase sum to […]
Online Privacy: Congress, FTC vs. Microsoft, Google
According to a recent USA TODAY/Gallup Poll survey, nearly 70% of Facebook members and 52% of Google users in the United States are either “somewhat” or “very concerned” about their online privacy while using those respective sites. In response to those growing concerns, an online privacy bill in the U.S. House of Representatives was introduced […]
Facebook: To “Like” or to “Share”?
When you click the Facebook “Like” button on an enabled third-party website, you might notice some changes. Before, pressing the “Like” button would insert a tiny line into your newsfeed saying that you did so. It would not appear in the feeds of any of your friends, and would often pass unnoticed. If you wanted […]
Google Search Should and Can Do Better
I was already teaching Internet public relations when Google’s search engine first became popular. In those early days, I could search for the word “job,” and nine of the top-10 results were for a sex act, rather than employment sites. Google quickly learned how to keep the porn merchants out of its search results. It […]
Increasing Uses for Facebook
Although The Social Network lost to The King’s Speech for Best Picture at the Oscars on Sunday night, social media’s still a big winner. Much ado has been made over the social media injection to this year’s bash, including the official Academy Awards website, which was revamped to engage users via their social networking profiles […]
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