Content Marketing Blog

Content Marketing Blog

Content Marketing News Roundup — Friday, Dec. 23, 2011

Spending on Electronic Branded Content to Rise: eMarketer Average spending on custom branded content has reached its highest level ever, according to the Custom Content Council and the marketing firm ContentWise. The primary motivation for creating branded content among a plurality of companies is to educate customers (49%), followed by customer retention (26%). Two New […]

A Social Media Christmas: Five for the Holidays

With Christmas a few short days away, it’s time for my yearly roundup of interesting holiday-oriented doings on the Web. Each year, people find different ways to use the ever-changing array of available technology to celebrate or capitalize on the holidays. These are some of the interesting ones for 2011. NORAD Tracks Santa Clause NORAD […]

Publishers Block the Path to Successful E-Book Sales

How fast can the book industry remake itself? We’re watching it happen before our eyes today, as e-books finally explode from negligible sales to a third of the market. The relentless pace of change is fracturing book publishing and exposing all of its weaknesses. Here’s the rundown of the latest events: On Tuesday, Thomas Catan, […]

NTSB Wants Mobile Devices Banned While Driving

I know I usually talk about what’s happening in the online world every week, and at first glance this may not seem to be related, but bear with me. I’m covering this topic today because it illustrates how deeply integrated tech has become into our daily lives in our “always-on” culture. Mobile devices have rapidly […]

Amazon vs. Retailers: The Christmas Edition

Amazon has just launched a huge broadside attack on brick-and-mortar retailers across the nation. Already the world’s largest online retailer, Amazon has taken a unique approach to capturing more business this holiday season, and it’s raising both ire and eyebrows. The retail giant is offering a 5% discount to users who try its new mobile […]

Regulating Data Protection: the Future of the EU

Monday saw some interesting announcements from the European Union (EU). The topic was the security of online data, not just from hackers but also from questionable use by the companies hosting it. To that end, major changes and updates are being suggested for the now 16-year-old Data Protection Directive. Stephanie Bodoni brings us an official statement […]

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