Content marketing demands that you listen to and respect your audience, keep your offers simple, and outsource content creation if necessary.

There are roughly 153 million Facebook users eligible to opt out of the Sponsored Story use of their data due to the lawsuit settlement.

Traditional ad placement (like bus benches) can’t compete with content marketing. Is your content newsworthy, with appropriate copyright?

If you’re on Facebook, I’m sure you’ve seen at least one person post a “privacy notice” declaring that no one can use their posts or pictures. Usually it cites some obscure legal code. They mean nothing. Zip. Nada. Let’s take a look at the current version I’m seeing a lot of lately: For those of […]

ComScore research says Facebook fans buy from the brands they ‘like.’ Here’s how smaller companies can compete with content marketing.

As the New Orleans’ daily The Times-Picayune undergoes reduced publishing and staff cuts, the city’s activists and businesses fight back.