Content Marketing Blog
Content Marketing Blog
News Reporters: Evolve to Stay Relevant, But How?
News reporters need new skills to stay relevant in the industry that’s been cutting corners at the expense of publishing good journalism.
More Blog for the Buck
“Social media can be great tools to drive traffic, but it is the blog that will do the most to build a platform,” reported The New York Times blogger Melinda F. Emerson in “Blogging to Build Your Business“. Emerson interviewed Michael Hyatt, a blogger who writes about leadership and just published The New York Times […]
Intigi: A New Content Curation Tool
Intigi, a new content curation tool, allows you to curate a stream of news items distributed through your blog or social media profiles. In short, it’s a big timesaver for those who wish to provide curated content alongside their original works. Once you sign up for an account, you then connect it to your social media […]
Face to a Name: British Airways Googles Passengers
It’s no secret that data privacy is not what it should be. While the technology races forward at breakneck speed the legal and regulatory systems are slow to catch up. This leads to a huge gap between the two, one that is being thrown into sharp relief in the wake of British Airway’s announcement that […]
Automated Journalism Threatening Local News
The radio show This American Life (TAL) featured the story “Forgive Us Our Press Passes” this week about a company called Journatic which uses technology and remote workers to cover the “local” news. Journatic — now partially owned by The Chicago Tribune — uses out-of-state or off-shore contributors to compile local-interest news articles, frequently uncredited or […]
Online Solidarity: Lech Walesa Loves Social Media
As a New Orleanian who works with social media, I often find myself wondering what difference the digital tools of today would have made during the “Katrina Experience.” Back then, blogs were a brand new thing, and not exactly on the public radar. Trying to imagine how modern technology, particularly social media and Internet-based technology, […]
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Ariane is an SEO and content marketing specialist with a passion for creating engaging content. Combining data-driven insights with industry expertise, she develops and executes effective strategies to help businesses improve their online visibility and achieve their goals.