Content Marketing Blog

Google Disavow Tool: Just In Time for the Election!

Google’s new disavow tool, designed to take the sting out of low-quality inbound links, was introduced with a warning to use it sparingly, if at all.

Blogs, Plural, With a Capital “S”: #SocialEra

Today, everyone has a voice, and blogs are the easiest form of entry into a global conversation, as content can catapult a business ahead of competitors.

Is “Digital First” the Only Way to Survive Disruptive Innovation?

In his last week’s GigaOm article, Mathew Ingram argues the case for the “digital first” approach for traditional media outlets in order to weather the disruption brought on by the technology and the ongoing restructuring that has resulted in cutbacks and other turmoil in the many already struggling newspapers (The New Orleans’ Times-Picayune comes to […]

Did Mitt Romney Google Bomb Himself?

Did Mitt Romney Google bomb himself or was this a case of organic SEO in action?

Is Anyone Out There Not a Content Marketer?

The convergence of multiple disciplines and expertise into content marketing might be just the ticket to produce uber-competitive “BIG CONTENT.”

The Two-Screen Environment and the Presidential Debate

We saw it in a limited fashion four years ago. Social media played a big role in the last election, many would say it put our current incumbent in the Oval Office. Now, as election day looms, social media is changing the game drastically. The big difference between last week’s debate and its predecessors was […]

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