Content Marketing Blog

Content Marketing: The New SEO?

What trends will amplify the “peanut butter and pickle” greatness of content marketing and SEO?

Google Disavow Tool: Just In Time for the Election!

Google’s new disavow tool, designed to take the sting out of low-quality inbound links, was introduced with a warning to use it sparingly, if at all.

Blogs, Plural, With a Capital “S”: #SocialEra

Today, everyone has a voice, and blogs are the easiest form of entry into a global conversation, as content can catapult a business ahead of competitors.

Is “Digital First” the Only Way to Survive Disruptive Innovation?

In his last week’s GigaOm article, Mathew Ingram argues the case for the “digital first” approach for traditional media outlets in order to weather the disruption brought on by the technology and the ongoing restructuring that has resulted in cutbacks and other turmoil in the many already struggling newspapers (The New Orleans’ Times-Picayune comes to […]

Did Mitt Romney Google Bomb Himself?

Did Mitt Romney Google bomb himself or was this a case of organic SEO in action?

Is Anyone Out There Not a Content Marketer?

The convergence of multiple disciplines and expertise into content marketing might be just the ticket to produce uber-competitive “BIG CONTENT.”

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Ariane Guidry

Director, SixEstate
Ariane is an SEO and content marketing specialist with a passion for creating engaging content. Combining data-driven insights with industry expertise, she develops and executes effective strategies to help businesses improve their online visibility and achieve their goals.