Content Marketing Blog

Great Content Brands, Content Marketing, and the CRAP Machine!

Content Marketing CRAP (‘Collaborative Content,’ ‘Relationship Driven,’ ‘API,’ and ”Participatory Publication’) is necessary for a Great Content Brand.

Crowdsourced Marketing and Consumer Participation

It looks like crowdsourcing and crowfunding will remain popular marketing tools for the near future, as they increase the level of consumer participation.

Cultivating Brand Trust Without the Hard Sell

The hard sell has been replaced with social media follower perks, anonymous online reviews, and thought leadership.

Facebook Graph Search: Another Opt-Out Scenario

As Facebook keeps playing fast and loose with people’s private data and user interface, users are slowly reaching a critical mass of dissatisfaction.

Teaching in the Age of Social Media

The power of digital tools provides new and useful ways to approach teaching, but concern over improper interactions has cost many teachers their jobs.

FTC Exonerates Google, Microsoft Isn’t Happy

Google was exonerated by the FTC on the subject of anticompetitive bias in its search results. As you may imagine, Microsoft isn’t thrilled.

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Ariane Guidry

Director, SixEstate
Ariane is an SEO and content marketing specialist with a passion for creating engaging content. Combining data-driven insights with industry expertise, she develops and executes effective strategies to help businesses improve their online visibility and achieve their goals.