Content Marketing Blog

Turn Your Business Blog Into a Lead Generation Machine

A good business blog is a lead-generating plethora of informative posts, case studies, and reports; calls to action, graphics, and targeted landing pages.

Google Punishes Bad Mobile SEO

It was only a matter of time before the search giant Google had to weigh in on the matter. Mobile-based search has become massive in the post-smartphone/tablet age. With so many people on iPads and Androids, surfing the Web made it inevitable. I am, of course, talking about non-desktop SEO. About a week ago Google […]

Hashtags Come to Facebook: #LoveIt or #HateIt?

Last week, Facebook announced that it will be following in the footsteps of Twitter, Google +, and Flickr by making hashtags clickable on its platform.

YouTube: Doing Mobile Ads Right

YouTube has tripled its mobile ad sales since debuting the ad-enable app on both iOS and Android operating systems. This is boon for video marketing.

Content Marketing for Thought Leaders

Welcome to the June 2013 edition of SixEstate News: Content Marketing for Thought Leaders. SixEstate is a content and search marketing company powered by professional journalists and editors. We pride ourselves on publishing thoughtful news you can use. Please let us know how we’re doing. In this issue: Feature Story: The Death of Bullshit Marketing […]

The Death of Bullshit Marketing

I have smelled the future of marketing, and it is much sweeter than its past! For many generations, the primary thrust of marketing has been to lure prospects by creating the image of an ideal result that in practice is unreachable. Marketers, having only a moment of your time, gave up trying to explain their […]

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Alan Eisman Executive VP, Business Development, d2i

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Ariane Guidry

Director, SixEstate
Ariane is an SEO and content marketing specialist with a passion for creating engaging content. Combining data-driven insights with industry expertise, she develops and executes effective strategies to help businesses improve their online visibility and achieve their goals.