Content Marketing Blog

Newsjacking vs. Newsblogging With David Meerman Scott

I recently attended a Newsjacking webinar with the legendary David Meerman Scott. He is the author of the blockbuster book, The New Rules of Marketing & PR, which has sold over 300,000 copies and been translated into more than 25 languages. With that book, Scott extolled the virtues of direct-to-consumer news releases. It was basically […]

Storytelling and Content Marketing: How to Make It Work

There’s a story behind who you are and what you want to accomplish. In those details lies a million different ways to connect with your audience.

Will Amazon Get “News-Infused”?

Assuming there would be an agreement between The Washington Post and Amazon, Amazon’s websites could get something they lack now and desperately need: news.

Marketing Trends 2013: Mid-Year Review

How are consumers using digital media? Several recent reports provide a fresh look at the trends that are now influencing marketing strategies.

Has Fair Use Created an Unfair Internet?

Fair use is a gray area, and, as is often the case with algorithms, the machines are taking over. We must find ways to continue supporting creative humans.

First Thoughts on Google Glass

Media creator and the SixEstate blogger George “Loki” Williams shares his thoughts on trying out Google Glass for the first time.

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