Content Marketing Blog

Newsjacking vs. Newsblogging With David Meerman Scott

I recently attended a Newsjacking webinar with the legendary David Meerman Scott. He is the author of the blockbuster book, The New Rules of Marketing & PR, which has sold over 300,000 copies and been translated into more than 25 languages. With that book, Scott extolled the virtues of direct-to-consumer news releases. It was basically […]

Storytelling and Content Marketing: How to Make It Work

There’s a story behind who you are and what you want to accomplish. In those details lies a million different ways to connect with your audience.

Bo Xilai’s Trial: Making Social Media History in China

The fallen politician Bo Xilai is making social media history as his trial is being reported to a nationwide audience over China’s equivalent of Twitter.

Will Amazon Get “News-Infused”?

Assuming there would be an agreement between The Washington Post and Amazon, Amazon’s websites could get something they lack now and desperately need: news.

Marketing Trends 2013: Mid-Year Review

How are consumers using digital media? Several recent reports provide a fresh look at the trends that are now influencing marketing strategies.

Has Fair Use Created an Unfair Internet?

Fair use is a gray area, and, as is often the case with algorithms, the machines are taking over. We must find ways to continue supporting creative humans.

Get In Touch!

Fill out the form below and we'll get back to you within one business day.

SixEstate has been instrumental in enhancing our digital presence and creating a strong brand reputation for our company. They've driven web traffic up by over 400% year over year. I highly recommend contracting SixEstate as an extension of your marketing team. They are constantly evolving to stay ahead of the competition and have made a huge difference in our performance.

Leslie May Marketing Manager, Seven Seas Water Group

Trusted by industry leaders and local brands

Ariane Guidry

Director, SixEstate
Ariane is an SEO and content marketing specialist with a passion for creating engaging content. Combining data-driven insights with industry expertise, she develops and executes effective strategies to help businesses improve their online visibility and achieve their goals.