Content Marketing Blog

Newsjacking vs. Newsblogging With David Meerman Scott

I recently attended a Newsjacking webinar with the legendary David Meerman Scott. He is the author of the blockbuster book, The New Rules of Marketing & PR, which has sold over 300,000 copies and been translated into more than 25 languages. With that book, Scott extolled the virtues of direct-to-consumer news releases. It was basically […]

Storytelling and Content Marketing: How to Make It Work

There’s a story behind who you are and what you want to accomplish. In those details lies a million different ways to connect with your audience.

Bo Xilai’s Trial: Making Social Media History in China

The fallen politician Bo Xilai is making social media history as his trial is being reported to a nationwide audience over China’s equivalent of Twitter.

Will Amazon Get “News-Infused”?

Assuming there would be an agreement between The Washington Post and Amazon, Amazon’s websites could get something they lack now and desperately need: news.

Marketing Trends 2013: Mid-Year Review

How are consumers using digital media? Several recent reports provide a fresh look at the trends that are now influencing marketing strategies.

Has Fair Use Created an Unfair Internet?

Fair use is a gray area, and, as is often the case with algorithms, the machines are taking over. We must find ways to continue supporting creative humans.

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