Content Marketing Blog
Content Marketing Blog
Will Apple’s iPad Save the Publishing Industry?
After months of speculation and rumors from both online and print media, Apple has officially announced its new tablet device, the iPad. The iPad is being heralded by many as the savior of the publishing industry, so it will be interesting to see what happens in two or three months after its release. According to […]
UK Blogger Gets Visit From Police
Note to Readers: I am covering this story without discussing whose religious opinions in the case are right or wrong, or even to say for sure that anyone involved does have anti-Semitic views. That’s not the focus of the SixEstate Blog. U.K. blogger Joseph Weissman recently made headlines when the local police got involved in […]
More on The New York Times’ Pay Wall
The New York Times has made some clarifications regarding the announcement last week that it would institute a pay wall on its website in 2011. The paper had two of its top executives responding to questions from readers. Some of the questions were as simple and blunt as, “Why are you punishing your biggest fans?” […]
How Job Boards Will Evolve With New Media
One of the main focuses of our blog is exploring the evolution of journalism and how new media is shaping the way businesses, nonprofits and news organizations share and spread information to their target audiences. In this guest post, Simon Lewis, Editor at Only Marketing Jobs, discusses the impact of social media and niche […]
Journalists Conduct Twitter & Facebook Experiment
Beginning February 1, five journalists will engage in an experiment to test the veracity of social media –- specifically Twitter and Facebook — as a news source. The experiment, sponsored by RFP French-language public broadcasters association and dubbed “Behind Closed Doors on the Net,” will involve reporters from radio stations in Canada, France, Belgium, and […]
Journalists and Social Media Usage
A national survey has found that a large majority of journalists rely on social media sources when doing story research, whether they publish in print or online. In fact, 3/4 of the respondents work in print media. Among the journalists surveyed, 89 percent said they use blogs for story research, 65 percent use social media […]
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