Content Marketing Blog
Content Marketing Blog
Super Bowl Advertisers & Social Media
Jennifer Van Grove, an associate editor at Mashable who covers blogging and social media, recently wrote about the changing relationship between advertisers and the Super Bowl. Many advertisers have been ramping up their social media strategy rather than solely relying on paid airtime. Some companies used social media to draw attention to commercials that had […]
More on News Providers and Pay Walls
After erecting a pay wall to its site in October, Newsday has amassed only 35 paid subscribers. Fewer than three dozen people have signed up to pay $5 a week or $260 a year for unlimited access to the site. John Koblin at The New York Observer writes: Of course, there are a few caveats. […]
Dot-Com Discrimination & The New Orleans Saints?
Brian Allee-Walsh covers the New Orleans Saints for the news website NewOrleans.com. Allee-Walsh wrote for the local daily paper, The Times-Picayune, for over 32 years, covering the Saints for the last 23. This past November, Allee-Walsh reported that he was suddenly banned from covering the team’s practices since he was a dot-com reporter. NewOrleans.com had […]
Who Dat, #whodat, and the Media
David Myers is a professor in the School of Mass Communications at New Orleans’ Loyola University. His teaching and research focus on digital media, so it’s no surprise that he recently covered the local “Who Dat” controversy coverage on the school’s blog, Mass Comments. Here’s a very quick back story for those of you living […]
Skills for Multimedia Journalism
Chris Evans is director of the student media program at the University of Vermont where he writes a blog on journalism. He’s also written for daily newspapers in cities across four different states, so he’s learned about the media industry through firsthand experiences. In an article for Suite 101, Evans stresses the fact that journalists […]
Magazine iPhone Apps Successful
In an article for Masthead Online, Kat Tancock, web and communities editor at Best Health, discusses how some publishers are finding success by developing iPhone apps for their magazines. Some of the more successful ones include magazine spin-offs from publisher Rodale, such as: Eat This, Not That, a food guide spin-off of both the book […]
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