Content Marketing Blog
Content Marketing Blog
Yahoo News Ups Original Content
In February, Yahoo News had more than 43 million visitors, making it the most popular news site above even CNN and MSNBC’s digital versions. Yahoo News wants to increase its popularity, however, and has recruited a few professional journalists to help. The list includes current and former reporters and editors from media outlets such as […]
Cover to Cover: Internet PR for Books and Authors
Steve O’Keefe, SixEstate‘s co-founder, will be a Cover to Cover guest on Saturday, April 24. Cover to Cover is a podcast that focuses on books and the publishing industry, produced by Frank Gromling of Ocean Publishing. During his guest stint, Steve will talk about online publicity for books and authors, including: * How to create […]
Izzy Award Winner Jeremy Scahill on Independent Media
On March 24, the Park Center for Independent Media at Ithaca College announced the winner of the second annual “Izzy Award.” Independent journalist and bestselling author Jeremy Scahill is the 2009 award recipient, an honor bestowed for his efforts to bring issues about Blackwater military contractors into the mainstream media. Byard Duncan, contributing writer and […]
Paraguayan Blogs Are Necessary Alternative Media
Belen Bogado, a blogger and journalist who covers news about Paraguay, interviewed fellow Paraguayan blogger and journalist Carlos Rodríguez for Global Voices. Rodríguez helped develop R.E.S.C.A.T.A.R., a multimedia blog that fills a void left by so few mainstream media outlets in their home country. Rodríguez said he enjoys his journalistic pursuits through R.E.S.C.A.T.A.R. because he […]
Guidelines for Digital Magazine Ads
Diego Vasquez, a staff writer for Media Life, asserts that the mistake many magazines have made in the transition to a digital format was trying to replicate their print or web editions. He cites a study from Smarter Media Sales (SMS) that says that digital magazines really need to be their own product with their […]
CPB Launches Local Journalism Initiative
The Corporation for Public Broadcasting (CPB) is funding the creation of seven regional centers across the U.S. to increase local reporting. The Local Journalism Centers (LJCs) will each focus on issues of their particular region and the reports will be presented via television, radio, and digital platforms. The LJCs will combine efforts of local broadcast […]
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