Content Marketing Blog

Content Marketing Blog

Yahoo News Ups Original Content

In February, Yahoo News had more than 43 million visitors, making it the most popular news site above even CNN and MSNBC’s digital versions. Yahoo News wants to increase its popularity, however, and has recruited a few professional journalists to help. The list includes current and former reporters and editors from media outlets such as […]

Cover to Cover: Internet PR for Books and Authors

Steve O’Keefe, SixEstate‘s co-founder, will be a Cover to Cover guest on Saturday, April 24. Cover to Cover is a podcast that focuses on books and the publishing industry, produced by Frank Gromling of Ocean Publishing. During his guest stint, Steve will talk about online publicity for books and authors, including: * How to create […]

Izzy Award Winner Jeremy Scahill on Independent Media

On March 24, the Park Center for Independent Media at Ithaca College announced the winner of the second annual “Izzy Award.” Independent journalist and bestselling author Jeremy Scahill is the 2009 award recipient, an honor bestowed for his efforts to bring issues about Blackwater military contractors into the mainstream media. Byard Duncan, contributing writer and […]

Paraguayan Blogs Are Necessary Alternative Media

Belen Bogado, a blogger and journalist who covers news about Paraguay, interviewed fellow Paraguayan blogger and journalist Carlos Rodríguez for Global Voices. Rodríguez helped develop R.E.S.C.A.T.A.R., a multimedia blog that fills a void left by so few mainstream media outlets in their home country. Rodríguez said he enjoys his journalistic pursuits through R.E.S.C.A.T.A.R. because he […]

Guidelines for Digital Magazine Ads

Diego Vasquez, a staff writer for Media Life, asserts that the mistake many magazines have made in the transition to a digital format was trying to replicate their print or web editions. He cites a study from Smarter Media Sales (SMS) that says that digital magazines really need to be their own product with their […]

CPB Launches Local Journalism Initiative

The Corporation for Public Broadcasting (CPB) is funding the creation of seven regional centers across the U.S. to increase local reporting. The Local Journalism Centers (LJCs) will each focus on issues of their particular region and the reports will be presented via television, radio, and digital platforms. The LJCs will combine efforts of local broadcast […]

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Ariane Guidry

Director, SixEstate
Ariane is an SEO and content marketing specialist with a passion for creating engaging content. Combining data-driven insights with industry expertise, she develops and executes effective strategies to help businesses improve their online visibility and achieve their goals.

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