Content Marketing Blog
Content Marketing Blog
Social Media + Retail = Social Commerce
In an article for CNBC.com, Barbara Thau says that retailers’ social media efforts are currently being guided by attempts to remain local, mobile and authentic. She writes: […M]erchants are now tapping social media to cultivate a bond with — and even entertain — shoppers on an increasingly local level. They are reaching out to consumers […]
Muckraking on Hyperlocal Blogs
Miriam Ellis, a search engine optimization (SEO) expert, wrote an article for Search Engine Guide in which she wonders how legendary muckrakers such as Ida Tarbell, Ray Stannard Baker and Upton Sinclair would have performed if the blogging capabilities of today were around during their respective heydays. The growing trend of hyperlocal blogs offer an […]
Getting Over Fears of Content Development
Susan Murphy, a communications and media specialist, wrote an article for Social Media Today on best practices for content development. Although she begins with the trite phrase “Content is King,” she has some good advice. Her first piece of advice is something I couldn’t agree with more. If a company promises you that they can […]
Facebook and the Social Web
Get ready for increased Facebook ubiquity. The social networking site has announced plans on its official blog for increasing its presence on the social web. Co-founder and chief executive Mark Zuckerberg writes: […W]e are making it so all websites can work together to build a more comprehensive map of connections and create better, more social […]
Social Media Tools for Nonprofits
On Social Implications, a blog that covers the impact of social media, blogger Jennifer Mattern discusses a few useful social media tools for nonprofits. Mattern did nonprofit work before starting her own PR firm in 2004, so she is familiar with soliciting donations, planning fundraising events, and volunteer recruitment. Although social media didn’t play such a […]
Changes Afoot at Facebook
This is a big week for Facebook news: 1. First, Facebook has changed some terminology relating to Pages. You no longer “Become A Fan” of a Page, but you are able to “Like” it. Facebook’s Help Center explains the reason for the transition: To improve your experience and promote consistency across the site, we’ve changed […]
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