Content Marketing Blog
Content Marketing Blog
Social Acquisitions: Constant Contact, Yahoo, Nokia
Constant Contact and NutshellMail Email marketing provider Constant Contact has acquired NutshellMail, a service that lets readers share messages from social networks via their regular email inbox. NutshellMail will augment Constant Contact’s email marketing, event marketing, and online survey tools. “You can monitor as people forward your [email] newsletters in their social media networks,” said […]
Togetherville: Social Networking for Kids
A new social networking community has emerged, but this one stands out since its target audience is children under 10. Togetherville, the “online neighborhood for kids and their grownups,” is still in Beta phase, but it’s already generating quite a buzz. The basic services on the site are free, but you can either buy “gifts” […]
Coca-Cola Wants You to Get Emotional
Coca-Cola intends to focus more on customer loyalty and brand love rather than actual product sales. The soda giant believes that the former leads directly to the latter anyway. After all, it was two brand loyalists who helped propel Coke to prominence on Facebook in the first place. That page now has more than 5.5 […]
Internet and Media Literacy in U.K. Adults
Ofcom, a citizen and consumer advocacy group formed under an Act of Parliament in the United Kingdom, recently completed a survey of media literacy (PDF) within the country. The survey consisted of 1,824 in-depth interviews conducted between April and October 2009 with adults over the age of 16. Ofcom conducted similar studies in 2007 and […]
More on Social Media and Fundraising
Beth Kanter, an expert on social media for non-profits, recently wrote a piece for Social Media Today that gives further insight into yesterday’s analysis of Amnesty International’s fundraising campaign. Kanter looks at some fundraising campaigns conducted via Twitter and compiled what she calls the “Ladder of Engagement” of Twitter users in these campaigns. Kanter writes: […]
Successful Fundraising through Social Media: Amnesty International
Human rights advocacy group Amnesty International launched a social media campaign late last month on Facebook, Twitter, MySpace, and across the blogosphere. The goal was to raise funds to buy a full page protest ad against Royal Dutch Shell for what the organization believes are environmental transgressions in the Niger Delta region of Nigeria, specifically, […]
Trusted by industry leaders and local brands
