Content Marketing Blog

Content Marketing Blog

Will the FCC Monitor Online “Hate Speech” ?

A group of more than 30 organizations wants the Federal Communications Commission (FCC) to investigate “hate speech” and “misinformation” in the media, including TV, radio, and the Internet. The group also wants the FCC to find non-regulatory ways of counteracting the negative impact of such things. In early May, the National Hispanic Media Coalition (NHMC) […]

Online Reputation Management for Individuals

Online reputation management is important, both for individuals and businesses. Since an individual’s online reputation can sometimes affect his or her employers, many companies are now more likely to have policies about how their employees present themselves online. An individual’s online reputation can also affect his or her job hunt. “Search engines and social media […]

Fake Twitter Account Is The Least of BP’s Problems

A satirical Twitter account is the latest thorn in the side of BP, albeit a tiny thorn in light of the public relations nightmare stemming from the Gulf of Mexico oil spill. The fake Twitter account, @BPGlobalPR, is attracting attention, and its followers (104,000+) have far surpassed the legitimate U.S. BP Twitter account, @BP_America (9,200+). […]

A Wet Noodle for Pampers Dry Max

The U.S. Consumer Product Safety Commission (CPSC) has launched an investigation into complaints about a new version of Pampers diapers called Pampers with Dry Max. Parents have complained that the Dry Max technology causes diaper rashes, chemical burns, and bleeding on their babies. “Anything that occurs with infants we take very seriously,” said CPSC spokesman […]

Memorial Day & A Social Media Moment of Silence

Sometimes it’s easy to forget the true origins of a holiday. Memorial Day in the U.S. may be one of the most glaring examples of this. A date set aside to remember men and women who have died in military service has become more synonymous with work vacations, barbecues, and vists to the beach. The […]

Twitter Says So Long to Third-Party Ads

Twitter has updated its API Terms of Service (TOS) with a new policy that bans any third-party ads. “We will not allow any third party to inject paid tweets into a timeline on any service that leverages the Twitter API,” writes chief operating officer Dick Costolo on the official Twitter Blog. (A simple explanation of Application […]

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Ariane Guidry

Director, SixEstate
Ariane is an SEO and content marketing specialist with a passion for creating engaging content. Combining data-driven insights with industry expertise, she develops and executes effective strategies to help businesses improve their online visibility and achieve their goals.

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