Content Marketing Blog
Content Marketing Blog
SixEstate Survey: Finding and Consuming Information With Blogs and Search
Earlier this year, SixEstate created a survey to shed some light on the way people use blogs and online search when it comes to finding and consuming news and other information online. The survey was distributed via Twitter, LinkedIn and two PR-focused Yahoo! groups. In total, we surveyed 62 respondents, the majority of whom were […]
Fifth Estate vs. Sixth Estate
Laurie Penny covers pop culture and politics for the New Statesman. In a recent column, she writes: As more and more of us cherry-pick our media online, drawing little distinction between the mainstream press and the popular blogosphere, industry insiders are beginning to panic, predicting the violent death of quality commentary and investigative journalism at […]
Google Victory Blazes a Trail for Porn Industry
Two weeks ago, I commented that Google’s court victory over Viacom makes it open season on copyright holders. Their content can now be used for free with impunity, as long as the infringing content is removed upon proper notice. Last week, Warner Music filed suit against a porn vendor, the RealityKings, for distributing videos containing […]
Blog Polishing: Copyediting and Optimizing in One Package
Whatever type of blog you have — corporate, personal, or a newsblog — offering superb content alone is not enough to accumulate traffic to your site. Just copyediting that content isn’t enough either; you need to optimize every single post. That’s why, as a copyeditor here at SixEstate, I perform a variety of simple tasks […]
How To Fight Comment Spam
Comment spam is the bane of bloggers everywhere. Usually, it comes canned and composed of questionable parts — an unfortunate reality, but not impossible to combat. First of all, there is a vital difference between spam and a real comment. Spam attempts to sell you something, or to get you to click on a link […]
LEV: Hyperlocal Journalism Collaboration Between The New York Times and NYU
In February, The New York Times announced a partnership with New York University to produce an online news initiative covering the East Village of NYC. The collaboration is called The Local: East Village (LEV) and is supposed to launch sometime this fall. According to a press release from The New York Times Company: The Local […]
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