Content Marketing Blog

Apple, Movie Studios Lose Copyright Decisions

The concept of copyright is morphing before our very eyes. On July 26, Marybeth Peters, the Registrar of Copyrights for the Library of Congress, posted a ruling (PDF) under the Digital Millennium Copyright Act (DMCA) that allows iPhone users, among others, to legally “jailbreak” their phones to run unauthorized apps. Longtime tech columnist, Benny Evangelista, […]

Crediting News and Image Sources

Crediting your news and image sources in a certain way, as well as tagging your news sources, can do wonders in terms of blog optimization, not to mention that it can keep you away from getting into legal trouble. At SixEstate, we encourage our bloggers to set up Google Alerts for target keyphrases, and aim […]

Five Quick Twitter Tips

So with all the buzz about Twitter, from its use in Iran during the elections to our own political class using it from the floor of congress, you’ve started your own account. After playing with it awhile you’ve found some people to follow, interacted with others using the “@” and Direct Message (DM) functions, and […]

Good Content Is the Best SEO: A SixEstate Case Study

* Post Updated: 10/28/2010 Online marketing and SEO have become increasingly important for law firms trying to compete in extremely competitive niche and local search environments. I wanted to showcase a Newsblogging campaign for the Law Offices of Daniel R. Rosen, a personal injury attorney olympia wa that has been with SixEstate for about 6 […]

Amazon Plays Games with Kindle Numbers

Amazon.com has managed to make the news again for the success of the company’s Kindle ebook reader — without having to disclose meaningful sales numbers to the media. As such, Amazon.com does publishers a disservice, asking them to invest in the Kindle format without providing adequate information about the size of the market. In the […]

How to Register Your Blog Online

In his article “7 Tips For Optimizing Your Blog,” Ryan Shaffer advises, “[R]egister your blog, so that it can be indexed more easily and ranked higher.” At SixEstate, we have found it to be true; registering your company website or blog with online directories and blog-specific search engines often results in considerably higher online visibility. […]

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