Content Marketing Blog
Content Marketing Blog
Attention, Bloggers: Tweet Button to Launch This Week
The Internet has been buzzing about the deployment of Facebook’s “Like” button for weeks now. With a small snippet of code, you can give your posts a boost by allowing easy sharing on one of the most powerful social networks available at this time. We’ve seen its rapid integration into websites and blogs of both […]
Cover to Cover: Steve O’Keefe On Newsblogging and Social Networking for Authors
SixEstate co-founder Steve O’Keefe was a guest on Cover to Cover on Saturday, April 24th. Cover to Cover is a podcast that focuses on books and the publishing industry, produced by Frank Gromling of Ocean Publishing. A link to listen to the segment has just been posted, so we wanted to share it: http://www.oceanpublishing.org/cover_to_cover_042410.mp3 Steve talks about […]
AOL’s Hyperlocal “Patch” Draws Criticism
It’s only been six months since AOL launched the revamped Patch, a hyperlocal content initiative, yet already it’s the target of quite a bit of criticism. AOL says it is attempting to make digital, local journalism professional and profitable. Each of the local sites — currently 99 across nine states — is run by a […]
The “Grey” Realm of Copyright: Stick to the Basics
“Copyright is for losers,” infamously proclaimed graffiti artist, political activist, and “Britain’s newest national treasure” Banksy in his book, Wall and Piece. Banksy’s artistic genius aside, we respectfully disagree. Very few things can incite more scorn, cause legal trouble, and get you ostracized by the blogging community than not giving your sources their due. Stealing just ain’t […]
Forbes: Every Reporter Will Have a Blog
Blogging is an integral part of the future of news media. This is not just my own opinion; it is one shared by the news giant Forbes. On Tuesday, Forbes launched a new array of blogs using one of my favorite tools: the WordPress blogging platform. Why is this worthy of attention? One of the huge […]
uReport Expands YouTube’s Citizen Journalism Concept
YouTube has signed a deal with a San Francisco news station, ABC7 News (a.k.a. KGO-TV), that allows local citizen journalists to upload their own video reports and photos. The project is called uReport. Videos and photos can be uploaded directly through Google Maps or sent via email in four categories: breaking news, events, weather, and […]
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