Cover to Cover: Steve O’Keefe On Newsblogging and Social Networking for Authors

Cover to CoverSixEstate co-founder Steve O’Keefe was a guest on Cover to Cover on Saturday, April 24th. Cover to Cover is a podcast that focuses on books and the publishing industry, produced by Frank Gromling of Ocean Publishing.

A link to listen to the segment has just been posted, so we wanted to share it:

http://www.oceanpublishing.org/cover_to_cover_042410.mp3

Steve talks about online publicity for books and authors, including:

  • A controversial approach to social networking for authors. How to turn off Facebook, Twitter, Amazon and LinkedIn and not lose sales or sleep (about 6:45 minutes in).
  • Newsblogging — SixEstate’s core service — when you don’t have time to blog but want the benefits of daily blogging (about 19:30 minutes in).

About Steve O’Keefe: Steve is a writer, professor, and Internet pioneer who wrote the bestselling book, Publicity on the Internet, in 1996. He teaches Internet Public Relations at Tulane University and is co-founder of the International Association of Online Communicators (IAOC). Since 1994, Steve has launched online campaigns for more than 1,000 books and several of the largest publishing brands, including Dr. Seuss, … For Dummies, RealAge, and Wiley InterScience. His commercial ventures include AuthorViews online videos, book publishing consulting firm Patron Saint Productions; and Newsblogging startup SixEstate Communications, launched in January 2010.

About Cover to Cover: Cover to Cover airs every Saturday morning at 11:30 Eastern/8:30 Pacific throughout northeast Florida on radio station WNZF (1550AM and 106.3FM) and streams worldwide on the WNZF website. You can download earlier Cover to Cover episodes from the podcast’s website.

Cover to Cover

About David Reich

David Reich is co-founder and CEO of SixEstate, blending a background in traditional marketing and public relations with over 5 years of experience managing hundreds of online marketing campaigns for all kinds of organizations — from small businesses and nonprofits to public companies. David is responsible for keeping SixEstate and its clients at the forefront of the rapidly evolving search and content marketing landscape. Connect with David on Twitter, Google+ or via email.

  

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