Everyone in the industry sits up and pays attention when Matt Cutts makes any sort of statement about SEO. You see, Cutts is the head of Google’s Webspam team, the same guy who wrote the code for Google’s Safe Search parental filtering system. Frustrating Spammers Recently Cutts appeared on This Week in Google (Episode 227), […]

OK, you’ve built a Google Plus Page for your brand. Now what? There are a number of ways your Page can boost your visibility online, if you take care to engage with your readers. In that respect it is just like any other form of social media, but Plus does provide a few additional advantages. Why don’t […]

Every marketer has been there: Staring blankly at the whitewashed computer screen, digging for the next genius campaign zinger that will send metrics through the stratosphere. Yet nothing comes out. It’s the dreaded writer’s block, so I decided to better play a little of CSGO, since I got some resources online for it. In the […]

With the recent changes to Facebook Pages, brands have seen their reach drastically curtailed, and this is nothing but good news for Google. Google Plus pages are similar to Facebook Pages, and have a few functional advantages, such as direct integration with Google’s local business listings. Since the Facebook changes will have you re-evaluating the […]

The Content Marketing Institute just announced via email on 3/28/14 that “we have decided to stop publishing this email in its current form — but we will continue to have a newsletter.” CMI later added: Right now, the team is getting together and putting together a plan for something that helps you with your job […]

Understanding human psychology is essential for those developing marketing tactics. Without a doubt, great marketers are psychology experts. We employ various methods to entice the masses to purchase our goods and services. Because human beings are so complex, marketing is anything but a black and white process. It’s beneficial, therefore, to study the philosophical geniuses […]