Content Marketing Blog
Content Marketing Blog
News Corp Unveils The Daily
A bevy of tools and services have popped up in recent months for online news readers. A New York Times article earlier this week highlighted some of them, such as Read It Later and Instapaper, which allow the reader to save articles to be viewed offline in a variety of formats, including mobile devices. The NYT […]
The Bing Sting: Google vs. Microsoft
Google has publicly accused Microsoft’s Bing of using Google Search Results. In the immortal words of Bugs Bunny, “Of course, you realize this means war!” So, what exactly has happened? Barry Schwartz at Search Engine Roundtable has a beautifully concise rundown: Google noticed suspicious similarities between their search results and Bing’s search results. They planted […]
Social Media Spreads Revolution in Egypt
Major protests and riots in Egypt began a week ago today. Undoubtedly inspired by the recent uprisings in Tunisia, the current state of dissention has been a long while in the making. We have been covering the growing unrest in Egypt on the SixEstate blog for a few months now, along with the fact that […]
Book Review: “Content Rules” Is Almost Perfect
I teach online public relations at Tulane University, so I constantly keep watch for new books in the field. Along with my own mammoth how-to book, Complete Guide to Internet Publicity (now out of print) or the stiff but good British book, Online Public Relations, by David Phillips and Philip Young, I like to assign […]
New York Times Paywall Coming Soon
The New York Times‘ paywall is expected to go into effect sometime next month, making it the largest American newspaper to employ such a system. At least half of the site’s 30 million monthly unique visitors (who generate $100 million a year in online advertising) come in from from other sites such as search engines […]
The Hacking of Mark Zuckerberg
What a wild and woolly week it has been for Mark Zuckerberg! The young Facebook mogul, perennially under scrutiny for missteps concerning privacy and data security, has just upgraded Facebook’s security measures. Hardly shocking, since Zuckerberg’s own Facebook page was hacked the day before. When you run a social media titan, getting hacked is embarrassing, […]
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