Content marketing requires treasure troves of creativity. As marketers and writers, we look everywhere for inspiration. Few sources on the Web are more awe-inspiring and full of brilliant “aha” moments than the magical world of TED Talks. If you’re looking to have your socks knocked off and want to garner scads of genius ideas for […]

Chances are that if you’re reading this you already know what net neutrality is. In very simple terms it means that bandwidth providers cannot provide paid “fast lanes” or otherwise prioritize Web traffic or speed to select customers. Say, for example, you’re a startup with an online media focus. Without net neutrality a huge company like Netflix […]

One of the first things I tell prospective clients is that the first step they need to take is to research which social media platforms their target audience is using. Just because platforms like Facebook and Twitter account for the lion’s share of online social activity does not mean that they are the automatic go-to solution. […]

  The NYPD taking a quick break to enjoy the music and crowd surf. #myNYPD pic.twitter.com/iEBdKArGF9 — yung degrassi (@Abid_ism) April 22, 2014 Social media is an essential and powerful tool that modern brands cannot ignore. Unfortunately many brands treat it like old-fashioned broadcast media, a mistake that can can cause some very public stumbles. One […]

The Economist recently held its annual conference for chief marketing officers — dubbed “The Big Rethink” — at New York’s TimeWarner Center. SixEstate’s co-founder and chief operating officer, Steve O’Keefe, provides his top 10 tweetable moments from the summit: 1. “40% of our marketing spend in China is digital.” — Tim Mahoney, General Motors When […]