Content Marketing Blog
Content Marketing Blog
Content Marketing News Roundup — Wednesday, Jan. 18, 2012
Are Newspapers Civic Institutions or Algorithms? Since 2007, the newspaper industry has taken a massive hit, and remains more uncertain than ever. Dominic Basulto sees the news industry as becoming more and more algorithmic, as a result of “appification.” Instead of paying to read an entire issue of The New York Times (which looks the […]
Content Marketing News Roundup — Friday, Jan. 6, 2012
Google Spanks Itself After SEO Firms Catch the Company Buying Links Google penalized its own Chrome browser page after getting caught using sponsored posts to gain links. Last year, Google penalized JC Penney, Forbes, and Overstock for doing the same thing. A statement from Google to Search Engine Land explained that Google would lower the […]
Stop Online Piracy Act (SOPA) vs. the Nuclear Option: News Roundup
One of the most important pieces of legislation on Capital Hill right now is SOPA, the Stop Online Piracy Act. It is surrounded by issues that can hurt the Internet as we know it — in some fundamental ways. SOPA and its companion legislation, the Protect IP Act (PIPA), are wholeheartedly endorsed by groups like […]
Case Study: The Zhivago Method
What are the factors that drive customers to your door? You might think you know the answer to that question. I thought I did. Then I met Kristin Zhivago. She attended a webinar on The Benefits of a Top-Five Blog I produced for the Independent Book Publishers Association (IBPA). I later requested a meeting at […]
Survey, Report Show Trends in Content Marketing
For the second year in a row, Joe Pulizzi at the Content Marketing Institute and Ann Handley of MarketingProfs have issued a report on B2B content marketing trends. The report is based on a healthy 1,092 responses to an email survey. Participants come equally from small and large companies, and most have the job title […]
Content Marketing News Roundup — Friday, Dec. 23, 2011
Spending on Electronic Branded Content to Rise: eMarketer Average spending on custom branded content has reached its highest level ever, according to the Custom Content Council and the marketing firm ContentWise. The primary motivation for creating branded content among a plurality of companies is to educate customers (49%), followed by customer retention (26%). Two New […]
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