Content Marketing Blog
Content Marketing Blog
How-To: Grappling With Facebook’s Timeline (Part One)
Timeline. It’s coming, whether you want it or not. In a few short weeks, Facebook’s Timeline interface will become mandatory for all users. As is usually (and annoyingly) the case with Facebook, this means more lost hours devoted to sorting through all your data and manually adjusting privacy settings that have changed yet again. As […]
Content Marketing News Roundup, Friday, March 9, 2012
Top Blog Post Killers Neil Patel, co-founder of KISSmetrics, compares blogging to fishing — some people are hauling in their catch, and others can’t seem to even get a nibble. Patel offers some tips for making successful blog posts and warns against popular pitfalls: Cute/confusing headlines — Since the post headline appears in search engine […]
Join SixEstate at IBPA Publishing University
Saturday, March 10, I’ll be teaching two sessions at Publishing University, held on the West Coast for the first time in about a decade. I’m glad the Independent Book Publishers Association (IBPA) agreed to test the warm Pacific waters with this conference, which has come together with little time to promote it. If you are […]
Let’s Talk About the Online Bill of Rights
A little over a week ago, the Obama Administration announced a Consumer Privacy Bill of Rights, which is predominantly concerned with online data use and privacy issues. There is a lot of talk about this much-needed step forward and its ramifications going on right now. And, well, there should be. One example of the need […]
Content Marketing News Roundup — Friday, March 2, 2012
Facebook Fail Recent changes in Facebook are making it more difficult to organize and advocate, says Alan Rosenblatt, Associate Director of Online Advocacy at the Center for American Progress Action Fund. Some new elements that are making it more difficult to create an effective outreach page include: The inability to see a list of your […]
“Do Not Track” — How Useful Will It Be?
Last week, the Obama Administration announced a framework for a proposed Consumer Privacy Bill of Rights, a move that has been long overdue. Announced at the same time was an agreement to abide by a browser-based “Do Not Track” button by a number of technology and advertising firms including Google, Microsoft, and Yahoo, as well as the Digital […]
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Director, SixEstate
Ariane is an SEO and content marketing specialist with a passion for creating engaging content. Combining data-driven insights with industry expertise, she develops and executes effective strategies to help businesses improve their online visibility and achieve their goals.