The Content Marketing Institute, Marketing Profs, and Outbrain have conducted a survey for the last two years that asks marketers how they market with content. This year, Outbrain concluded that 100% of respondents reported using content marketing. Yep, 100%! “Wait. That means…. Everyone?,” Vince Giorgi of Hanley Wood Marketing, asks with some well-deserved skepticism. Giorgi […]

In a world of short soundbites and status updates, corporate blogging is one of the most effective ways for businesses to stand out online and connect with target audiences. Just about anyone can send a 140-character tweet. But not just anyone has the resources, expertise, and experience to craft compelling blog content that can attract […]

What can we learn about the strategy behind “The Atlantic” and other big media companies forsaking SEO? What does it mean for you?

If you read any tech news, then you are probably quite used to seeing articles about Facebook’s privacy issues. Heck, I’ve written a number of them myself over the years. Thus it should not really surprise anyone that a group of fed-up users have filed a class action suit against the company on those very […]

Marcus Sheridan of The Sales Lion recently asked, “What Does the Face of the Blogger of Tomorrow Truly Look Like?.” He concludes that corporate blogging shouldn’t be limited to the PR department and the English majors. In fact, he suggests that blogging should be in the realm of “average” employees sharing what they know best. […]

Content curators — those who sort, shift, and share info — have growing authority in a world saturated in 1.8 zettabytes of information.