Plenary Indulgences As Digital Strategy?

I remember being young and reading Dante’s Divine Comedy for the first time. It was my first encounter with the concept of indulgences. For those not so well versed in the past practices of the Catholic Church, indulgences are acts the faithful can perform in...

Two-Screen Viewing: Social Media Meets TV

In the early years of the 21st century, an interesting phenomenon occurred: the two-screen viewing — which is watching TV on one screen while using another — a laptop, smartphone, or tablet. In my case, it is usually my iPad. In prior decades, watching...

Google Punishes Bad Mobile SEO

It was only a matter of time before the search giant Google had to weigh in on the matter. Mobile-based search has become massive in the post-smartphone/tablet age. With so many people on iPads and Androids, surfing the Web made it inevitable. I am, of course, talking...

YouTube: Doing Mobile Ads Right

It is no secret that Internet users have decoupled from the computer and have taken their surfing mobile. More than half the population carries some form of Internet-capable mobile device these days, a fact not lost on marketers. For those marketers, there is good...

Flickr’s Amazing Facelift (or Is It?)

I’ve used Flickr since the late 2005 or so. Not only was it arguably the first true social media platform but it also had a great community of users to go along with its ease of use. Over the years, it began to seem more and more antiquated, but I still used it...
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